In an unsettled time, the most effective commercial messages are all about reassurance, togetherness and entertainment. So that may help explain why — at a time when every fresh news alert seems to ...

“Our collaboration with Comcast Advertising's Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising. AI is helping ...

At a time when many big marketers and agencies are shifting ad budgets from legacy media like television to digital platforms, including mobile, is anyone asking which ones are more effective ad media ...

Greg Braun, lecturer at the University of Michigan, department of Communication & Media, and the retired Dp. global chief creative officer of Commonwealth/McCann, is coauthor of our forthcoming book ...

The best Super Bowl ads of 2023 seem to combine celebrity nostalgia and a bit of comedy. We run down the most effective commercials from the big game and the halftime show, featuring Rihanna. In ...

Opinions expressed by Entrepreneur contributors are their own. In fact, one of the most memorable and impactful Super Bowl commercials tugged at the heartstrings of the masses, opting for pathos in ...

As much as people engage with marketing options like social media and digital ads, TV commercials still are a highly effective way to reach consumers. Even today, TV is the most trusted form of ...

Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game... The best (and worst) Super Bowl commercials this year ...