Email marketing is a powerful way for you to communicate with potential customers, and persuade them to buy from your small business. People on your email list have already signed up to get more ...

NEW YORK, NY / ACCESSWIRE / May 28, 2021 / Email marketing is one of the best examples on how to bring in new customers post-pandemic. Small businesses and companies are making a targeted push towards ...

Be suspicious of emails that ask for personal information and create a sense of urgency-- even if they look like they come from the university. "Update your account." "Confirm your identity." "Failure ...

Building a solid client base isn’t only about providing valuable content that attracts leads. The next crucial step is nurturing your leads—the ones who aren’t ready to convert just yet. If you’re ...

Email sign-offs may seem like a minor detail, but they are not! These last few words in your email can have a significant impact on how your recipient perceives your message. By taking adequate time ...

In a competitive job market, every detail counts. While a thank-you email may seem like an insignificant step at the end of the interview process, a well-written one can set you apart from the ...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

Businesses have many platforms at their disposal to send messages to the masses, but email marketing remains one of the most crucial. Emails are a reliable, affordable and efficient way to reach ...

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

I'm always looking for ways to improve my email security, limit the amount of spam reaching my inbox, and generally keep my ...