One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Don't let your email be a victim of swipe, delete… Read this guide to find out essential strategies to improve email opens. This quick guide and checklist look at how you should write for email inbox ...

Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...

B2B platform 6sense has added a writing feature to its Conversational Email tool. Demand generation teams can use AI Writer to create personalized, on-brand emails and build pipeline, the company ...

B2B marketers seeking to conduct personalized engagement without manual work have a new tool -- AI Email from 6sense. AI Email was developed from the company’s Conversational Email, which is powered ...

The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business ...