A new media study among 316 viewers of three commercials from the Wall Street Journal’s list of the top five ads of 2009 revealed that the majority of viewers (67%) rated the Evian ad featuring ...

According to Evian's advertising agency: it's not just about water, it's about a lifestyle, and that is what the company's extensive flash Web site (www.evian.com) is all about. But until the PC is ...

Are you a print subscriber? Activate your account. 3 min 41 sec ago By Ewan Larkin - 2 hours 48 min ago By Ewan Larkin - 2 hours 48 min ago By Phoebe Bain - 2 hours 48 min ago 2 hours 48 min ago By ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

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NEW YORK--(BUSINESS WIRE)--Today, evian announces the launch of new advertising creative exclusively for the U.S. after nearly a decade of the baby saga. The new creative, I Wanna #Liveyoung, evolves ...

Fyre Festival event producer Andy King became a viral sensation after his comments about nearly performing oral sex to secure water for the failing event aired in the Netflix documentary about it and ...

Universal Music, which counts Jay-Z and Nicki Minaj among its artists, is starting a new record label with the Havas SA-owned ad agency that gave the world dancing babies on rollerskates in an ad for ...

You'd expect an ad man to be good at selling himself, and Rémi Babinet is cool, charming and engaged. Only for a moment during this shoot, when it looks as if he won't be allowed to be photographed ...

Which water ad floats your boat? Jennifer Aniston pokes fun at what it takes to go viral in Smartwater’s new ad. Ironically, it’s already received over 6 million YouTube hits in the past 4 days: ...

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--evian today announces that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ...