Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford F-150 Lightning leasing plans for November cover several trims, each offering different monthly payments and ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure that ignored the right buyer and how rivals like Scout are getting it right.

I took Ford’s F-150 Lightning into wide-open Texas ranch country to experience its driving features, comfort and onboard ...

The Ford F-150 Lightning and the Tesla Cybertruck are the two best-selling electric pickup trucks in the U.S. and emotions run very high when comparing them.

The report says that information gleaned from the profiles helps confirm a second-generation Lightning, but also puts a date ...

Ford and the NHTSA are conducting a recall campaign for the F-150 Lightning, as quite a few of these battery-electric pickup trucks may have a serious issue that could lead to steering loss. According ...

The Ford F-150 Lightning, Ford’s electric pickup truck, has been met with lukewarm sales and market reception, despite high ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

Ford Motor has reiterated its full-year earnings before interest and taxes (EBIT) forecast of $6bn to $6.5bn despite another ...