WhatsApp is testing ads in the Status section of the Updates tab. New paid subscriptions and promoted Channels are also rolling out. Private messages remain untouched and end-to-end encrypted. Ads ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. With WhatsApp gaining momentum in more regions, Meta ...

Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of speculation and resistance from its founders. The WhatsApp status ads and ...

These ads appear among the regular status updates from your contacts. They are short, vertical clips labeled as “Sponsored”. You can view them quickly—just like other status posts—and swipe past them ...

Meta is giving advertisers more ways to reach WhatsApp users by combining click-to-message ads with Status placements, offering a new path to spark conversations with potential customers. Why we care.

Q. What’s this about Facebook opting users into ads across the rest of the Web based on their interests? A. A blog post called “Awkward Conversation With Facebook” about this issue has gotten intense ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...

Previously, the social media giant has confirmed the plans to bring ads in the WhatsApp Status. As per the company, the promotions are designed to help users discover businesses and initiate ...

After years of fake news and memes about Facebook starting to charge for Facebook, it actually happened, albeit only in Europe. Here's why: Pressed with new regulations in the European Union, Meta ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement. Meta is giving advertisers more ways to reach WhatsApp users by combining ...