There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

Who knew there was a pen specially designed for women? The Bic pen "For Her" might be the first of its kind, but that didn't prevent Amazon.com reviewers from offering up snarky, sarcastic reviews of ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist message.

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Most times, “his and hers” things are a good ...

For anyone who loves writing by hand, there’s nothing like a good pen to give their penmanship a little boost. Though cursive handwriting is no longer a required part of current curriculums, and the ...