Google has vowed to not misuse the sensitive health data it obtained with its $2.1 billion Fitbit acquisition for ad targeting to ward off a full-scale antitrust probe in Europe, reports Reuters. The ...

Earlier this month, it emerged that Google’s Fitbit acquisition was facing deeper scrutiny from the EU. A new report today says that European regulators are willing to back off if Google formally ...

Google revealed that it was purchasing Fitbit for $2.1 billion back in November 2019, but the deal has yet to be finalized. One of the organizations the tech giant has to convince for the acquisition ...

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When Google announced it bought Fitbit last week, the company wrote in the blog post "Fitbit health and wellness data will not be used for Google ads." But no real mention about organic search, so I ...