Google has vowed to not misuse the sensitive health data it obtained with its $2.1 billion Fitbit acquisition for ad targeting to ward off a full-scale antitrust probe in Europe, reports Reuters. The ...

Google revealed that it was purchasing Fitbit for $2.1 billion back in November 2019, but the deal has yet to be finalized. One of the organizations the tech giant has to convince for the acquisition ...

Earlier this month, it emerged that Google’s Fitbit acquisition was facing deeper scrutiny from the EU. A new report today says that European regulators are willing to back off if Google formally ...

After over a year in the works, Google has finally won EU approval for its acquisition of Fitbit that was originally announced in late 2019, on just one major condition. The EU concluded its ...

With the clock ticking on a European Commission probe into Google’s $2.1 billion bid for Fitbit, the tech giant offered regulators a concession late Monday, agreeing not to use Fitbit’s trove of ...

(Reuters) — Alphabet’s Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed $2.1 billion ...

Google announced its plans to acquire Fitbit for $2.1 billion back in November. As of this writing, the deal has yet to go through, courtesy of all the usual regulatory scrutiny that occurs any time ...

Google LLC has confirmed that it is acquiring health tracking company Fitbit for a whopping $2.1 billion, a deal which is expected to close next year. The news caused Fitbit's stock to spike 17 ...

Fitbit is best known for creating smartwatches and fitness trackers that track data like how many steps you’ve taken in a day and calories burned. However, EU regulators are worried the same ...

Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants ...

When the Minnesota Timberwolves take the court to start the 2017-18 NBA season, they’ll do so wearing new jerseys bearing a brand new uniform patch. The Timberwolves on Tuesday became the seventh team ...