What is the Multi-Step Flow Theory? A theory stating that the mass media distributing information first flows down to opinion leaders before getting to the public. The multi-step flow theory was first ...

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

Coffee cools, buildings crumble, eggs break and stars fizzle out in a universe that seems destined to degrade into a state of uniform drabness known as thermal equilibrium. The astronomer-philosopher ...