Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

The data-driven world is transforming how organisations plan and execute their strategies. Numbers now influence everything, from sales to audience targeting, and the volume of data keeps growing as ...

You don't have to spend a fortune and study for years to start working with big data, analytics, and artificial intelligence. Demand for "armchair data scientists" – those without formal ...

We prepare our graduates to translate the knowledge and skills they learned at Kellogg into successful careers in countless paths and industries. To that end, we've designed three categories of ...

In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...