FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...
"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...
CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...
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FreeWheel Unleashes CTV Performance-Marketing Tools
FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. The tools ...
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