One notable tradition at the close of each Super Bowl is the Gatorade bath for the winning coach. We’ve got a look at the history of the tradition and what colors have been used.

Gatorade is ditching sugar. Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime and glacier cherry.

The tradition of dousing the Super Bowl's winning coach in Gatorade dates back to the mid-1980s: see some of the messy moments!

Claim: Gatorade was invented by researchers at the University of Florida and named in honor of the Florida Gators, that school's football team. Origins: Few beverages have been as successful as ...

One of the most popular Super Bowl bets is the color of the Gatorade that gets poured on the winning coach. Here is a brief history on years past.

Gatorade Inserts Itself In Great Moments of Sports History The latest ad for Gatorade, created by TBWA\Chiat\Day, traces its past all the way back to inception, and looks to the future.

Elvis Presley performed a lot on stage, and he had a favorite on-stage drink that kept him going. It's probably not what you ...

Gatorade's Super Bowl tradition started with the Giants in the mid-1980s The tradition started with the New York Giants after a win against the Washington Redskins in the middle of the 1980s.

Gatorade is ditching sugar. Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in li… ...

--Gatorade, the world's most superior sports drink, announced the return of its iconic tagline, "Is It In You?" The tagline, first cemented into sports culture in the 1990 s and early 2000 s with ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Gatorade is ditching sugar. Gatorade ...

Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic ...