Gen X calm: How the ‘whatever’ generation mastered balance

The rise of the “whatever” generation Mixtapes spinning on Walkmans. Afternoons unsupervised after school, mastering ...

How Gen Z and Gen X differences in social media behavior contribute to parent-child generational divide

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech ...

EXCLUSIVE: Why Luxury Brands Can No Longer Afford to Ignore Gen X

For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, ...

Gen X Faces Crushing Costs of College, Parents, and Mortgages—Here's How They're Cutting Back

Fact checked by Betsy Petrick Key Takeaways Known as the sandwich generation, Gen X is spending a significant amount of money on their children and aging parents.This generation is spending the most ...

Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

As younger, more aspirational customers are turning away from luxury, the generation caught between boomers and millennials ...

Why Gen X Is Losing the 401(k) Game — and How To Turn It Around, According to Jean Chatzky

Generation X is financially unprepared to retire, but it's not their fault, and they still have time to catch up and ...

Boomers and Gen X think using cash still pays off, but Gen Z calls this old-school money habit ‘cringe’

According to a recent Cash App survey of more than 2,000 U.S. adults (1), nearly a third of Gen Z respondents consider people ...

Here’s the Real Cost of Failing To Save for Retirement, According to Gen X

Gen X reveals the hidden cost of not saving for retirement and why it could derail your financial future. Learn what’s at ...
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The Hidden Price of Not Saving for Retirement According to Gen X

Many in Generation X are waking up to a painful truth: failing to save consistently for retirement isn’t just a financial ...

Boomers, Gen X, and Millennials pick better passwords than Gen Z – but they're all still bad

The latest common password list comes from NordPass – its seventh edition of the annual report. The company decided to do something a little different this ...