Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Longer answer: It’s way too early to tell. Even longer answer: Keep reading. There’s been a lot of chatter online ever since Google unveiled it’s new “social,” “promotions” and updates tabs for Gmail ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. The report was based on data ...

Google's redesign for Gmail is now live on the desktop version of the email service. Gmail users now have their emails sorted into three different categories -- primary, social and promotions.

Gmail users who get frustrated trying to find the “unsubscribe” link that’s often buried in small type at the bottom of promotional emails may instead start seeing it before they even open the message ...

Google's effort to make Gmail more dynamic, also known as AMP for Email, is now generally available. Dynamic email was outlined as a developer preview last year and the rough idea was to create ...

Gmail users have steadily moved away from using the email provider's Tabs feature to sort their emails over the past few years, according to recent research from Return Path. The report was based on ...

When Google launched a new inbox design last month, some speculated that it was about to make email-based advertising a lot harder. And it’s looking like those worries weren’t unfounded. The inbox, ...