Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Google is working on a feature that will make it easier for users to unsubscribe from marketing emails in their Gmail inboxes. Currently, the unsubscribe option is at the bottom of each email, ...

Google is facing a fresh privacy complaint in Europe over ads it inserts into its Gmail email service in the guise of emails. Privacy advocacy group, noyb, has filed ...

Republican senators plan on introducing a bill today that seeks to stop email providers from automatically sending campaign messages to the spam filter, arguing it’s a form of censorship. US Senator ...