The video, first spotted by AdWeek on Reddit, took viewers through a mind-numbingly boring day at his office, juxtaposing GoPro’s usual habit of getting millennials to partake in adrenaline pumping ...

GoPro is a brand synonymous with action cameras, yet it has achieved that status without ever producing a standard, scripted TV spot. That changes today, with the launch of GoPro’s “Capture Different” ...

GoPro’s marketing department has the easiest job in the world — all it needs to do is strap one of its rugged cameras to someone or something doing something exciting and it has an instant ad. In the ...

Very few advertisers are able to take advantage of the ability to reach viewers on multiple screens. In the days leading up to and during ESPN’s X Games in Los Angeles, Tremor Video showed how it was ...

What happens when you just don’t have what it takes to be a hero? That’s the question that YouTube user XeteraCX asked when he made a pair of hilarious parody videos of GoPro ads that use a pair of ...

GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company's value. The centerpiece of the campaign is the company's ...

Felix Baumgartner of Austria jumps out of the capsule during the final manned flight for Red Bull Stratos Reuters GoPro is celebrating Felix Baumgartner's historic freefall from space in their Super ...

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I can’t remember the last time I saw a ...

GoPro will be delivering a massive Q4 revenue and earnings miss on much weaker sales and cut rate pricing. Entertainment Chief Zander Lurie resigned recently suggesting the GoPro channel might not be ...