If you play golf, you have golf grips. And those grips have a logo on them. You probably think that logo is there for the same reason most logos are on stuff — branding — which isn’t entirely wrong.

the first tee. More pressure is external, coming from the intimidating shot in front of us, with a group (or groups) watching. A great example of these pressures converging can be summed up in the ...

Orlando, Fla. — Was it an earth-shattering scoop? Admittedly, no. But it was interesting to golf swing nerds at the time, and it turns out, the start of things to come. Adam Scott was patient zero as ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...