Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. In the end, and regardless of what all the vendors of customer ...

He’s right. There will be more “verticalization.” Getting an industry-specific application will be the right decision for many businesses in the next few years. But it will be a wrong decision for ...

A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

Capsule CRM provides a user-friendly platform that excels in contact management and sales tracking. It integrates well with ...

Everyone knows that technology will remain a growing part of the insurance sales business. The pandemic only speeded up the tech revolution. So why are advisors seemingly failing so bad at the basics?

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

In the past year, among the many challenges and difficulties brought on by the COVID-19 pandemic, the real estate and mortgage industries enjoyed a wave of success with low interest rates, refinance ...

Most organizations regard customer relationship management as something that starts once the customer is, in fact, a customer: someone with whom the company plans to create a long-lasting connection.

Regardless of how the politicians try to spin it, the economy is a top concern this election year. Consumers are struggling, and so are businesses across just about every industry vertical. Consumers ...