Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...

Since March 1st, there are many Google Ads accounts that are not serving ads. The Google Ads forum is filled with complaints about this and as far as I can tell, I cannot find a single response from ...

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

In an especially brazen tactic, multiple threat actors are impersonating Google Ads login pages to trick advertisers into handing over their account credentials. The scammers appear to be succeeding ...

Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change. The email, which ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Take control of your privacy by updating these critical Google account settings: pause Web & App Activity, disable Search and Ad Personalization, pause Timeline, review and remove third-party app ...