PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we’re expanding close variant matching to ...

Once the add-on is installed, advertisers can download AdWords account data into Google Sheets. Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With Google AdWords ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google is giving us about a year to switch over from the old Google AdWords API to the newer Google Ads API. The Google Ads API replaced the AdWords API when Google released it as a beta I believe in ...

The move gives advertisers and agencies the option of managing their accounts on the go. By Adweek Everything happens in real time nowadays, even ad management. To wit, Google is adding mobile support ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.