PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official ...

Google Updates AdWords Display URL Policy from PPC Hero suggests that Google AdWords has updated their display URL policy. But after further research, the policy has not changed. I asked Google why ...

Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore. While that might sound ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

For campaigns running on AdWords’ Google Display Network (GDN), advertisers will likely have various goals and results. For branding and awareness, ad impressions and reach will be the key metric to ...

Google updated AdWords Display Planner to include click and impression forecasting data based on campaign bid and budget. It also announced a new program called Smart Goals that uses machine learning ...

Google revolutionised contextual text advertising. Now it is trying to make it easy for more of us to switch to display ads. Many business owners know the merits of Google AdWords. You can create ...

Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns. Successful marketing ...

Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while ...