Google AdWords has added a feature that lets you sign in with one account and quickly switch between different AdWords accounts without using the MCC (My Client Center). Google is calling it "multiple ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google announced some major improvements to the AdWords features for professional advertisers who manage client accounts, also known as the My Client Center (MCC). Now MCC account holders can do ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

With recent articles covering Google AdWords Campaign Experiments (ACE) and Conversion Funnels, I’ve been writing about new features available to advertisers in Google AdWords lately. Keeping with ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Google has changed its AdWords interface to allow marketers to use a single negative keyword list across multiple campaigns. ” Negative keywords like [free or trial] don’t require granular management ...

Bidmanagement, the company behind Adspert, a web-based bid management tool for Google AdWords campaigns, has raised funding from the ProFIT finance programme, the early-stage investment arm of ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...