Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...