Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...