Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...