Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported successfully adding more – raising questions about ...

The Department of Justice (DOJ) recently published a witness list for Google's antitrust trial and the names represent a who's who in advertising. The 68 names include past and present Google ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

The online search funnel is shrinking, and for Google, it's adapt or die. Generative AI means people are making longer, more specific queries when they search online. That's taking them to their ...