Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal ...

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

The UK’s antitrust watchdog has tentatively found that Google LLC’s business practices in the display advertising market are anticompetitive. The Competition and Markets Authority, or CMA, published ...

Artificial intelligence (AI) has helped Google developers build what the company calls a “privacy-preserved” ad-targeting model that shows the promise of becoming just as successful as third-party ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...