You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

Vestager added that Google has a history of responding to past reports of abuses of display-ads market power by making subtle changes to its behavior “to make it more difficult to detect, but with the ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Dans un écosystème numérique ultra-concurrentiel, investir dans une campagne Google Ads efficace reste un levier efficace ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google ...