Les premières campagnes optimisées aux États-Unis ont débouché sur des ROAS et des recettes en forte augmentation.

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

In September, the European Commission slapped a €2.95 billion antitrust fine on Google for favoring its own services, giving ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

A final plea by Alphabet’s Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Dans un écosystème numérique ultra-concurrentiel, investir dans une campagne Google Ads efficace reste un levier efficace ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

Google Ads experts claim the problem is whether the current systems are fit for purpose to stop bad actors effectively.