In an effort to reduce spam and enhance email security, Google has announced new requirements for bulk email senders. These requirements, set to go into effect in February 2024, aim to ensure that ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...