Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

Google Meet might not be as ubiquitous as Zoom but, for many people, it’s the only way they get to see and speak to their colleagues face-to-face. Now Google has announced that new IP range tools will ...

Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

Google is axing Internet Protocol (IP) address logging on its analytics platform. The decision could hamper marketing effectiveness by cutting off advertisers’ ability to access user location data, ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Google One is updating its VPN to change the default IP address region from broad to local, thus improving location-based experiences. Update 7/27: The “Use a broader IP address region” setting is now ...

Google One is continuing its recent push to increase subscriber security and privacy by adding a simple tool in the Android app that lets users check their IP address. Opening Google One for Android ...

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

Google has been running its Safe Browsing service for about four years, with a goal towards providing an open service that Web browsing applications can check against to see if a particular site is ...