It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...