Apple Maps has long been struggling to compete against Google Maps and convince iPhone users to stick with their native navigation app instead of switching to Google's alternative, but it now looks ...

Apple could introduce ads to its Maps app as soon as next year. These ads are said to be similar to the software promoting Search Ads inside the App Store, but these would promote restaurants and ...

Apple's mobile operating system is prized for its privacy-friendly sleek and clutter-free interface, but that could be about ...

There are many reasons to prefer Apple Maps to vastly more successful Google Maps, but reportedly the lure of advertising revenue has finally made Apple decide to remove one of them. This most recent ...

Those who use Apple Maps might see advertising in the app as early as next year, according to a report from Bloomberg's Power On newsletter. The newsletter's author, Mark Gurman, previously reported ...