Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider. When I was a kid, my favorite mysteries were the Sherlock Holmes novels by ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

How Much Does to Google PPC cost? Learn what affects your budget, how pricing works and how to plan campaigns that deliver ...

The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website. Researchers have tracked down the origins of ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

Google will launch a new pay-per-click video ad product and syndicate it out through its Adsense Network today. Like Google’s normal text ads, Advertisers will bid for placement and will be charged ...