“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Earlier this year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand ...

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process ...

How might Google use entities to better interpret search queries? SEO expert Bill Slawski shares information from a recent patent. A new patent from Google dated December 28, 2021, focuses on how to ...

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny ...

Google is testing a blue "Send" button in the search query box on its home page. When you type in your query, you can click ...

After more than four years in development, a new feature that suggests queries as letters and words are typed into Google Inc.’s search engine is being rolled out over the next week. Google Suggest, ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

Google chief executive Sundar Pichai pushed back on claims that artificial-intelligence tools are eroding the company's search engine. What Happened: Pichai told The Verge's Nilay Patel that "we're ...

Google is currently involved in an antitrust trial with the DoJ, and new info from the courtroom just keeps on coming. Wired shared a rather interesting report from the courtroom, revealing how Google ...

Simple queries using the Google search engine can turn up a handful of sites that have posted credit card information to the Web, CNET News.com learned on Tuesday. The lists of financial information ...