If you’re pitching in a baseball or softball game, you want to get the batter out, whether swinging or just watching as those perfect pitches drop right into the strike zone. With sales pitches, it’s ...

Journalists are busy, and they’re only getting busier: According to our parent company, Cision’s 2025 State of the Media Report, one in two journalists is inundated with more than 50 media pitches per ...

Lamarque Polvado, CEO and founder of Carestarter, making his 3-minute pitch for a spot in the Health Wildcatters start-up accelerator program. Polvado used graphics, focused on essentials, and got ...

So what is an elevator pitch, anyway? Quite simply it is a short statement you make about you and your business in answer to a question like "What do you do?" or "What business are you in?" It has to ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

This column is part of Globe Careers' new Leadership Lab series, where executives and leadership experts share their views and advice about the leadership and management issues of today. There will be ...