Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

Boxers or briefs. It’s the age-old question for men. Or it was. Now, Hanes is asking a new question: pouch or no pouch? Today, Hanes is launching its biggest new product in years. It’s called the ...

Hans is back. This time, the Fabio-esque actor is extolling the virtues of Hanes’ new X-Temp Total Support Pouch, a cooling version of the innovative pouch construction it launched last year. With a ...

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

Hanes is walking a fine line with the campaign to launch its newest men’s underwear. The Winston-Salem, N.C.-based Hanes, which is the country’s top-selling underwear manufacturer, has just created a ...

Comfort is everything for men especially when it comes to their boxers. Now no matter what fit you prefer Hanes has all men covered with the total support pouch no matter what you are doing. This will ...

As far as all-day comfort is concerned, investing in the right pair of underwear is the most outstanding make-or-break factor. For men, especially, always needing to adjust throughout the day is a ...

Hanes has launched the spot, ‘Kangaroo,’ to celebrate the introduction of the company’s Comfort Flex Fit Boxer Briefs. Inspired by the comfort naturally found in a kangaroo’s pouch and using the tone ...

Sorry, your browser doesn't support embedded videos. The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball ...

The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...