What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Headlines can make or break the success of a single piece of content, or even an entire content marketing campaign. They’re probably the shortest component of your entire piece, yet they’re the most ...

Opinions expressed by Entrepreneur contributors are their own. The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’s attention, if it doesn’t ...

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important ...

In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter Guide doesn’t ...

Writing great resume headlines and summaries should be simple – and they are. They can also help you land interviews by standing out from the pile. A resume headline, also referred to as a ...