If you’re waiting for the perfect marketing plan, you’ll be waiting a long time. The best care businesses grow not because ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Starting your own business doesn’t mean buying retail real estate and hiring employees. Many of the best small businesses can be run right out of your home – some don’t even require you to leave your ...