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Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Get all the ore you'll ever need in The Forge, a new popular game in Roblox. Here's how to get every type by rarity.

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, investors need to watch these three levers closely. But engagement hasn't ...