You have a powerful idea for the next big thing, but before you sell it to anyone, you have to get it all down on paper. It’s time to make a business plan. How do you know if you’re headed in the ...

If you were marketing a big brand for a living, the notion of outlining an annual marketing business plan would be second nature to you. Those of us who have managed brands through the years are very ...

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A business plan is meant to be a touchstone that you can rely on to remind you of your goals and a living document that can be changed as your business pivots and grows. These concepts aren’t mutually ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Arthur Brooks is a professor of management practice at the Harvard Business School and the Parker Gilbert Montgomery Professor at the Harvard Kennedy School. He is also a columnist at The Atlantic, ...