Want your business pitch to actually land? Learn how to tap into the psychology of attention, emotion, and belief to make ...

Founders launch businesses no one wants every single day. They ignore warning signs and barrel forward on gut feel alone. But nobody cares about your brilliant idea. What if you could validate your ...

Nicole Fallon-Peek is a freelance journalist who has covered small business, careers and finance for 15 years. She is a small business owner and former managing editor of Business News Daily. Her work ...

Shopify reports 11 founders share strategies for validating business ideas, emphasizing market research, customer feedback, ...

A home business requires a lot of the same preparation as any other business, but you can skip finding an office or retail space. Many, or all, of the products featured on this page are from our ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...

Before going too far with time and money commitment, it is important to assess your business concept to be sure it is viable in terms of the expertise needed to run it, the costs involved and its ...

Opinions expressed by Entrepreneur contributors are their own. Ever feel stuck, wondering, “What business should I start?” That question traps more entrepreneurs than it helps. Here’s the truth: most ...

What’s the big idea? We need to rethink business education. If we keep producing business graduates who care only about making their wallets fatter and exploiting a broken system, then we’re doomed.