From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Roblox How To Train Your Dragon Game Does Well, As Does The Live-Action Film Adaptation June 17, 2025 by Todd Black ...

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

On average, Roblox users spend 2 1/2 hours on the platform a day. Roblox, a platform popular among kids and teens, has 97.8 million users who visit it daily.