The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Your business marketing plan is one of the most crucial elements of your overall proposal. It outlines precisely who makes up your target market as well as how you plan to reach that audience with ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...

When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing because it gives me time to think,” she says. “You often don’t get ...

We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...

If you’re wondering how to write a business plan, you’ve likely been considering launching your own design firm for quite a while. When getting your new enterprise off the ground, crafting a business ...

Whether you’re looking to start a business for the first time or scaling one you’ve been building for a while, it’s beneficial to have a clear idea of your next moves. What projects will you ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.