IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for ...

ARMONK, N.Y., June 24, 2021 /PRNewswire/ — IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand ...

Marketing and sales departments prioritize AI and machine learning above any other area in the enterprise today. Forbes pegs the percentage at 40%, and it’s no wonder — AI embedded in software is ...

At Advertising Week 2020, International Business Machines Corporation IBM announced the addition of three new AI-enabled offerings that will help advertising businesses to expand business reach while ...

IBM suspended the entirety of its ad placement on X, the social media platform belonging to billionaire Elon Musk that was previously called Twitter. The Financial Times on Thursday first covered IBM ...

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IBM Watson Advertising plans to embark on a six-month research project to explore whether artificial intelligence (AI) can detect and mitigate bias in advertising. The research will rely on IBM’s open ...

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale NEW ...

After a year of using Adobe Firefly, IBM says the tech dramatically boosted the speed of creating new work, and had a big impact on its performance. By 2025, three out of four CMOs say their company ...

To kick off its annual PartnerWorld conference, IBM has prepared a new round of incentives to help its partners generate more business. [ALSO: Cray bumps IBM from supercomputer top spot] “We’re ...