Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Eyeing the need for organizations to train their own artificial intelligence models, Salesforce Inc. today is announcing a new feature of its Data Cloud data lake that collects information from a ...

Salesforce's widespread adoption makes its data critically important to operations. But many tools, like Snowflake, have emerged to make Salesforce data points one of many in analytics. Salesforce is ...

New Einstein 1 Data Cloud is now natively integrated with the Einstein 1 Platform, so customers can connect any data to create a unified profile of their customer, and infuse AI, automation, and ...