Andrew Brooks, Sinclair Global founder, is an entrepreneur in the retail and eCommerce realm via Sinclair Global and VIANEL New York. Today’s model for building a company’s brand is drastically ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Strong brand governance is all about managing how you show up in the world and ensuring it's ...

"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

The state of Colorado has embarked on a branding process to build a brand that will last and help unify Colorado to all stakeholders including residents, businesses, visitors and prospective ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

The power of storytelling is not just a cultural phenomenon — it is rooted in how our brains work. Neuroscientists have shown that when we hear a story, our brains light up in a way that is different ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

Brands have become increasingly important in today's competitive world both for competitors and for consumers of products. Brands play various roles, the most important being the role of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...