A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.

Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the bad ones. So it is very important ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

Google is testing a new interface for their Image Search feature. The interface allows you to see an infinite number of image results in the search results, simply by scrolling. This works similar to ...

The big thinkers at Aperture examine how infinite scrolling affects behavior and society at large. Venezuelan VP demands US ...

YouTube is testing infinite scroll for long-form videos. This change, spotted in the YouTube app, could alter or even destroy an important gesture navigation for smartphone users. YouTube is by far ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.