Since 1995, the costliest search engine optimization mistake I’ve encountered is poor information architecture. And when I tell a client that the core issue with findability is the website’s ...

Have you ever had a problem finding information on a website or app? If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is ...

Artificial intelligence is reshaping nearly every industry for the better. In healthcare, it’s helping doctors detect diseases earlier. In finance, it powers faster fraud detection and smarter lending ...

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from ...

Simplicity reigns in the world of software design. Iconic tech companies like Facebook and Apple understand this, and work hard to simplify their products. This results in a great user experience. But ...

A website's information architecture describes the way its content is organized. Just like a traditional outline for an essay, or the nested folders on your desktop, a good website layers files and ...

The Army CIO/G6 hit a major milestone last year after receiving authorization to utilize an overarching document that lays out the foundation for the Army's data strategy plan. The CECOM Software ...

Information architecture—or IA—refers to the set of techniques and tools used to navigate through a website. It encompasses the menus, links, page titles, and other elements that allow users to move ...